melectronics put their trust in screenFOOD®

screenFOOD® have been able to install their software in the new in-store Media Concept from melectronics so that the TV walls, promotion areas and public displays of both regular branches and larger stores can be used in future for both self-advertising and advertisements for third parties.

More than 100 locations throughout Switzerland have been equipped with PC player systems and the screenFOOD® software. melectronics customers can now be addressed individually with sales promotion advertising and informed with selected videos that are transmitted in high definition quality from the TV walls. This means that a total of more than 3000 screens are being controlled by screenFOOD®.

The project was made possible by the successful cooperation between the partners involved. In addition to the project management of melectronics, SONY Overseas SA (general contractors), Ultra (content production and management), Inhalt und Form (content creation), Bild und Ton (installation) and Alpiq In Tec AG (electrical installation) were also involved.

Impressions of this project: Making of meltv