Target group-orientated sales promotion at the POS at Post CH AG
Schweizerische Post operates its trilingual digital signage display system CanalPoste using the in-store communications solution form screenFOODnet. Post CH AG uses it to help reduce any perceived waiting time for its customers with infotainment and advertising.
Implementation
- Rollout in 252 branches in 2014
- 1-5 visibly positioned screens per office branch
- Broadcast of product advertisements, weather, news and other important information
- Complements traditional means of advertising such as posters, dispensers etc.
Benefits
- Advertising and infotainment positioned directly at the Point of Sale
- "Reduction" of possible waiting times
- An all-encompassing digital signage solution
- Target group-orientated customer contact; contents broadcast with a view to the region and in the language most prevalent in the area
Customer interfaces
- Office branches and sales (Post CH AG)
- Information technology (Post CH AG)
- 306.ch Keller & Partner GmbH
screenFOODnet services
Consulting
Conception
Content
Software
screenFOOD
Hardware
Installation
Operation
“The technically demanding integration of the CanalPoste system into the screenFOOD CS solution was successfully realised and introduced thanks to a strong project team. What we appreciate about the cooperation with screenFOODnet is the solution-orientated working method and the quick reaction times, even with short-term challenges."
- David Müller, Director of System Infrastructure, Post CH AG, Post Offices & Sales (Project Contractor)
Success Story
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